INTEL TOUTS ITSELF ON BIKES IN CHINA
By Adnews Staff
U.S.-based Intel Corp. is taking advantage of the wide use of bicycles in China. The company will begin an ad campaign in that country later this month in which it will distribute a million bicycle reflectors that glow in the dark and say, "Intel Inside Pentium Processor." Bikes were chosen because they are used so much in China, and the company wants to begin marketing to consumers there. Up until now, Intel has focused mainly on businesses in China. In addition, the company will launch TV and outdoor ads throughout China. Intel's agency in the country is Euro RSCG Partnership in Hong Kong.
« Back Next »
Comments
blog comments powered by Disqus