Survey: Marketing employment to increase in second quarter
Toronto-based The Creative Group has released a study predicting that employment levels in the marketing and advertising sector will rise moderately in the second quarter of the year. The results are based on telephone interviews with 250 marketing executives at large and small agencies. Of the respondents, 15% stated an intention to increase their full-time marketing staff in the second quarter. Nine percent indicated an upcoming decrease in staff, while 74% expected no change and two percent had no answer. Overall, the survey predicts a six percent rise in employment levels in the next three months. According to the respondents, web designers are most in demand, followed by brand managers, account service personnel, creative directors, interactive specialists, print designers, researchers, public relations personnel, copywriters and media service personnel. "Encouraged by positive economic indicators, some companies are augmenting their teams with a mixture of full-time, freelance and consulting professionals to manage key initiatives and capitalize on emerging opportunities," said Lara Dodo, vice-president of The Creative Group in Canada. "Some companies, however, are waiting for further signs of recovery before investing in additional creative talent." The Creative Group specializes in placing marketing professionals with various firms on a project basis.