Yellow Pages Group introduces search engine marketing service
By Adnews Staff
Montreal-based Yellow Pages Group has introduced a new search engine marketing service called Search Engine Solutions. The service is intended to allow small and medium-sized businesses to develop and track paid-search advertising campaigns on multiple Internet search engines, including Google, Yahoo and Bing. "With our Search Engine Solutions, Yellow Pages Group makes it easy for businesses to attract leads on leading search engines," said Stephane Marceau, the company's chief marketing officer. "With our expanding suite of marketing and media services, SMBs can count on YPG to optimize the performance of their overall marketing programs."
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