Representation roundup
By Adnews Staff
Point-of-sale marketing company RT7 has signed a sales representation agreement with Grassroots Advertising of Toronto. RT7's product consists of digital signage at a point-of-sale and a system for printing marketing messages on customer receipts. The messages direct consumers to online marketing materials. The company operates approximately 120 terminals in the Greater Toronto Area in retail chains including Hero Burgers, Piazza Manna, Lettieris, Mega Wraps and Quesada Grill. "The specific advantage of the RT7 network is that the digital media reinforced action enablers are a fundamental part of the transaction between the retailer and their customer," said RT7 business development director Ilya Spekhov. "The action enablers, which are printed on the customer's receipt, are handed directly to the customer at the end of the transaction and have proven to be an effective way to get consumers to interact with various messages after the initial sale."