CDMA INTERACTIVE MARKETING CONFERENCE
By Adnews Staff
The Canadian Direct Marketing Association will host its fall conference in Toronto on Oct. 16. The focus of the event is interactive marketing and speakers will discuss direct response methods for generating profits on the World Wide Web. Keynote speakers include New York-based Grey direct chairman and CEO George Wiedemann and Microsoft Network Canadian general manager Ken Nickerson. Seminar topics include how to design and manage a Web site, the methods available for implementing secure on-line ordering processes, blending interactive technologies with existing database marketing initiatives and developing mature applications for extensive customer relationship strategies.
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