CIBC releases new television commercials
By Adnews Staff
CIBC of Toronto has released the second phase of a brand campaign that began in October of last year. The three new 30-second television commercials, in English and French, depict CIBC employees describing their experiences interacting with customers. Whereas the ads in the first phase focused on employees talking about "who there are here for," the new ads focus on employee descriptions of "what they did today." The commercials will run nationally for five weeks. "We're very pleased with the success of this campaign which spotlights the commitment our employees demonstrate every day to their clients and communities," said Stephen Forbes, executive vice-president of marketing, communications and public affairs at CIBC. "This campaign speaks to the strength of our brand, the pride our employees feel in their work and the values we share as an organization."