Salvation Army conducts Haiti campaign
By Adnews Staff
The Salvation Army Canada has begun a national campaign of radio public service announcements to appeal for donations toward relief efforts in Haiti. The campaign seeks to inform listeners about the conditions in the country in the wake of the recent earthquake and describes methods of donating. The radio ads are being supported with newspaper and transit shelter advertising using the copy, "Who do you turn to when the entire country is homeless?" The campaign was developed pro-bono by Grey Canada of Toronto, with media donated by Mediacom and production assistance from RMW Music.
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