Exo B2B Integrated Marketing adds public relations
Montreal-based Exo B2B Integrated Marketing has introduced a public relations service aimed at the business-to-business industry. The agency will now offer services including media tracking, social network monitoring and news releases, among others. "Choosing a marketing firm that's not entirely devoted to B2B is like bringing your BMW to get serviced at John Deer," said agency president Stéphane Poirier. "We give B2B businesses the opportunity to take advantage of a media and public relations service specifically adapted for the B2B industry."