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Exo B2B rebrands
By Adnews Staff

Montreal-based Exo B2B Integrated Marketing has rebranded itself as Exo B2B. The rebranding is intended to convey the agency's increased focus on the specialization of business-to-business marketing. It includes a new logo, a redesigned website at <http://www.exob2b.com> and the adoption of the tagline, "High precision integrated marketing." The company has also launched a new research division called ExoLab.
"Among the initiatives arising from strategic thinking, the most important is certainly the launch of ExoLab, a marketing research laboratory dedicated to companies in the B2B market in different sectors of activity," said agency president Lynda St-Arneault. "The creation of this entity is part of the willingness to work with primary quality data to meet the specific needs of our customers. ExoLab mainly aims to improve the performance of sales and marketing services of Quebec enterprises, thus making them more competitive."