AND 1 GETTING INTO SHOE BUSINESS
By Adnews Staff
AND 1 of Wynnewood, Pennsylvania will expand its line of basketball apparel in November by introducing a line of basketball shoes. AND 1 products are sold across the U.S, and in eastern Canada. North American print and outdoor advertising for the line of shoes will support the launch. TV will begin next spring. U.S. university basketball player Stephon Marbury will be featured in the ads. He is among the top five players chosen in the first round of the NBA draft. Advertising for AND 1 is done by The Brownstein Group of Pennsylvania. AND 1 also makes T-shirts, travel gear, team uniforms and licensed collegiate apparel.
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