Canada Dry Mott's conducts Art of Refreshment contest
By Adnews Staff
Beverage company Canada Dry Mott's has begun a photography contest called "The Art of Refreshment" in support of its Orangina brand. "We want Canadian photographers to capture the essence of the Orangina beverage, bringing it to life through photography," said Libier Gomez, marketing vice-president at Canada Dry Mott's "Orangina's unique attributes, the orange pulp, the bottle shape and vivid logo, are all great foundations for photography. They reflect the fruit, sunshine, colour and Mediterranean origins behind the success of this unique beverage." Entrants can submit photographs online at <http://www.theartofrefreshment.ca>. The winner will receive $2,500. Ten runners-up will receive $500. In addition, the winning entries may be used in future marketing and communication activities for the brand. The contest will close on Oct. 16.