Prestige Brands hires Allard Johnson
By Adnews Staff
Prestige Brands Holdings of Irvington, NY has retained Allard Johnson of Toronto as its first Canadian advertising agency. The company markets products including Chloraseptic, Clear Eyes, Compound W and Murine. Allard Johnson won the assignment in a competition involving two other Toronto-based agencies. "Our business in Canada is growing quickly and we believe it is time to engage the strategic and executional skills of a Canadian agency partner that can help us drive this growth," said Kathy Hiserodt, marketing vice-president at Prestige Brands. "In Allard Johnson, we have found a partner with the proven health and wellness experience and the insightful knowledge of the Canadian market that we need to grow."
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