Stella Pharmaceutical begins Nutribar promotion with La Senza
By Adnews Staff
Stella Pharmaceutical Canada of Toronto has begun a promotion for its Nutribar line of meal replacement products. The national initiative is being conducted in association with lingerie retailer La Senza, which is using the promotion to support of new Spirit line of fitness clothing. Consumers who buy specially-marked packages of Nutribars will receive a coupon for a discount at La Senza, as well as entry into a draw for one of three $1,000 shopping sprees at the store. Advertising for the contest is running in La Senza's promotional materials. A website has been constructed at <http://www.nutribarcontest.com>. In addition, sampling programs will take place in La Senza stores in June. The program was developed by Solutions with Impact of Toronto.