Representation roundup
By Adnews Staff
Toronto-based Olive Media has formed an online advertising representation agreement with health and lifestyle website Prevention.com. The site is aimed primarily at health-conscious women over the age of 40. According to the company, the site attracts 2.2 million unique visitors per month. "No other brand is as well positioned to deliver this important demographic to advertisers," said Theresa Smith, audience director at Olive Media. "This partnership is another significant step in our goal to provide advertisers with the best opportunities to reach select target audiences."
Toronto-based Astral IMedia Internet Sales has formed an online advertising sales representation agreement with website Super Écran. The site, located at <http://www.superecran.com>, offers movie listings and information.