Mango conducts in-store promotion
By Adnews Staff
Women's clothing retailer Mango conducted a series of promotional events last week in support of its new spring and summer product lines. The events, which were managed by Newad of Montreal, took place in three Mango stores located in Montreal and Toronto. The initiative sought to attract urban consumers between the ages of 18 and 34 to the stores. Makeup artists and disc jockeys were present at the events, which were promoted in Newad's Nightlife magazine and website.
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