Mars conducts online promotion for Greenies
Mars Petcare has begun an online holiday promotion in support of its Greenies pet oral care brand. The online game, called "Season's Greenies 2008," is an adjunct to the brand's "Daily Dose of Happiness" marketing campaign. Both were developed by Grey Canada of Toronto. "In 2008, Grey Canada launched two Greenies print campaigns and interactive online initiatives that have allowed the brand to engage and interact with its loyal consumers," said Rick Kemp, the agency's executive creative director. "Greenies is a fun treat for pets. What better way to spread the holiday cheer than to have some fun?" The game is located at the Greenies.ca website.