Quebec human resource consultants rebrand
By Adnews Staff
LXB Communication Marketing of Montreal has developed a new visual identity and communication initiative for the Ordre des conseillers en ressources humaines agréés du Québec, an organization that represents human resources consultants in that province. The new branding makes use of a blue letter "A" to distinguish a consultant who is a member of the group from one who is not. The new visual theme will be used on communications materials and advertising campaigns. "This exercise is part of the CRHA's marketing strategy," said Stéphanie Bourgeois, account manager at LXB. "They wanted to update their image and simplify its communication. We really had to break away from the image designed ten years ago, while promoting their dynamism and innovation at the same time."