Mr. Sub breaks radio campaign
By Adnews Staff
Restaurant chain Mr. Sub has released a new radio campaign in the Toronto area to promote its new delivery service. The creative, developed by Zig of Toronto, takes the form of a parody of a radio jingle. The campaign is airing on radio stations including Edge 102, Virgin 99.9, Fan 590 and Mojo 640. Media buying was handled by Magi Communications.
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