UniRush hires Northern Lights Direct Response
By Adnews Staff
UniRush of New York has hired Toronto-based Northern Lights Direct Response to handle direct response television media buying for its RushCard pre-paid debit card. Northern Lights will plan, buy and manage television media for an upcoming direct response campaign. "There are several reasons we chose Northern Lights over other agencies," said Khyrun Rabbani, associate marketing manager at RushCard Marketing. "They have a thorough understanding of the market, a comprehensive network of relationships and a culture that fits our own."
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