J&J INTRODUCES OTC HEARTBURN MEDICINE
By Adnews Staff
Toronto-based Johnson & Johnson - Merck Consumer Pharmaceuticals of Canada is introducing its PEPCID AC acid blocker to Canada next week. The over-the-counter medication relieves and prevents hertburn and acid indigestion. J&J in Canada wouldn't announce when advertising for PEPCID will start, but it will be done by Saatchi & Saatchi Advertising of Toronto. It will also use a variety of media including TV, print and radio. J&J in the U.S. put Pepcid on the market almost a year ago.
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