Molson promotes Coors Light Cold Certified Bottle
Molson Canada has begun an advertising campaign to promote the Coors Light Cold Certified Bottle. The label on the bottle is printed with temperature-sensitive ink that changes from white to blue when the bottle has been chilled to a suitable degree. The bottles follow the introduction of the Cold Certified Can last year. The campaign, developed by DraftFCB, includes print, out-of-home and online advertising, as well as a 30-second television commercial called "Confused." In it, a number of men in a boardroom puzzle over the functionality of the label as a presenter explains how it works.