Mama Media resumes day camp sampling program
By Adnews Staff
Toronto-based Mama Media has resumed its conduct of sampling programs at 15 participating day camps in Ontario. From July 1 to Aug. 29, children who attend these camps will receive samples of products from various sponsors. According to the company, this represents an audience of approximately 75,000. The primary sponsor is Banana Boat Sun Care. "The concept has been embraced by both camps and advertisers because it's an easy, innovative, targeted and cost-effective sampling program," said Lisa Vogel, president of Mama Media. "It's a great way for campers, staff and parents to experience and enjoy kid-friendly products in a safe and fun atmosphere, plus it's an exclusive environment for advertisers to reach this all-important audience."