Mama Media launches day camp sampling program
By Adnews Staff
Toronto-based Mama Media has introduced a new service consisting of sampling programs at participating day camps in the Greater Toronto Area. For eight weeks in July and August, sponsors’ products will be distributed to children at 12 day camps in the GTA. According to the company, this represents an audience of approximately 65,000. The primary sponsor of the program is Sun-Rype. “The concept has been embraced by both camps and advertisers because it’s an innovative and cost-effective sampling program where everybody benefits,” said Lisa Vogel, president of Mama Media. “Camps receive products for free, sponsors can cost-efficiently reach the dual target audience of kids and parents quickly and directly, and campers get to sample and experience a variety of new and fun items.” The company plans to expand the program into additional markets next year.