IBM TO START SELLING PRINTERS AGAIN
By Adnews Staff
U.S.-based International Business Machines is getting back into the printer business. The computer maker is introducing four printers worldwide next week; three monochrome printers and one color printer. The monochrome printers are called the IBM Network Printers 12, 17 and 24, the model numbers corresponding with the number of pages the printer prints per minute. The fourth printer is the IBM Network Color Printer. In Canada, national print advertising for the printers will begin next month. It will be created by Ogilvy & Mather of New York. Media buying will be done by O&M's Toronto office. IBM stopped selling printers five years ago when it sold its printer division to a group of Wall Street investors. The company formed to sell those printers is called Lexmark International Group. At that time IBM agreed to buy many printers from Lexmark and not to compete with the company for five years.