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COMPUTERIZED POSTER ADVERTISING COMING

By Adnews Staff

WOW Media of Calgary is introducing computerized poster advertising to Canada in mid-fall. Forty-two-inch computer monitors will be installed in 41 Cambridge shopping centres across Canada. The monitors display a series of ads which can be changed and amended instantly through a central computer. T-Ad of Toronto is selling space on the monitors. WOW vice-president John Stewart told Adnews the monitors are for point-of-purchase advertising and could also be used in grocery store aisles.

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