BrandIntel of Toronto hires High Road Communications
By Adnews Staff
BrandIntel of Toronto has retained High Road Communications, also based in Toronto, as its public relations agency of record for North America. BrandIntel specializes in monitoring online discussion groups and blogs for consumer information on behalf of its clients. "The anatomy of online discussions is dramatically changing and we are experiencing high demand for our services," said Brad Silver, co-CEO of BrandIntel. "It is important that we communicate with businesses the opportunity to become customer-centric organizations and market leaders. High Road offers a unique brand of creativity, especially when it comes to the world of social media and Web 2.0, which is exactly what we are looking for in a PR agency."