Canadian National Sportsmen's Shows hires Punch
The Canadian National Sportsmen's Shows has retained Toronto-based Punch Communications as its public relations agency. The firm will handle communications, media relations and event support for the company's five Ontario events: the Toronto Sportsmen's Show, the OFSC Go Snowmobiling Show, the Toronto Ski and Snowboard and Travel Show, the Toronto Motorcycle Show and the Ottawa Boat and Sportsmen's Show. Punch will also work to raise awareness of the organization's philanthropic contributions. "Punch clearly demonstrated they understood the connection between creative ideas and strategic thinking," says Ray Sriubiskis, vice-president of the organization. "Not only do they have unrivaled media relations experience and a strong hold on the media landscape, but most importantly we had great chemistry with our team and theirs. We are confident that this partnership will increase the level of excitement and awareness of the outdoors and consistently profile exciting, unique elements of all our shows."