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Emirates Airline hires Punch Communications

Emirates Airline has retained Punch Communications of Toronto as its new Canadian public relations agency. Punch won the account in a competitive process involving an unknown number of firms. The agency will manage communications for the airline in Canada and will also provide event management and PR support for the company's sponsorship of the Rogers Cup tennis tournament in Toronto this summer. "We were looking for an agency that not only knows the Canadian media landscape but understands the travel industry," said Mary Heron, Canadian manager of Emirates. "Punch delivered on both fronts. Their creative approach to communications and award-winning media relations experience showed they can really help Emirates take off in Canada."

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