Emirates Airlines conducts airport campaign
Emirates Airlines has begun an advertising campaign in Terminal One of Pearson International Airport in Toronto. The initiative consists of red decals placed on table tops in the gate areas. The creative includes an arrow that points to where a person would be sitting, along with lines of copy in pairs such as, "Channel Surfer/Sand Surfer," "Totally Hollywood/Totally Bollywood" and "Football Fan/Futbol Fan." Ten executions have been installed on 282 tables. The campaign, developed by ISM Boston, promotes the airline's non-stop service from Toronto to Dubai.