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Polar Electro Canada hires Paradigm Public Relations

Polar Electro Canada, a manufacturer of fitness equipment, has appointed Paradigm Public Relations of Toronto its public relations agency. The assignment includes media relations, product placement and promotions for Polar's line of heart rate monitors. "We chose Paradigm because the team demonstrated that they understood our vision for the Polar brand," said Brigitte Boucher-Sills, brand marketing manager at Polar. "Paradigm brings a great combination of strategic thinking, sports communications experience and media relations expertise to our business."

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