Pier 1 Imports retains DDB Public Relations
By Adnews Staff
Home decor retailer Pier 1 Imports has appointed DDB Public Relations of Toronto its agency of record. The assignment includes public relations in English and French intended to promote the company's base and seasonal merchandise. The agency will also develop a national media relations program for the company's association with UNICEF. DDB has worked for Pier 1 on a project basis for the past two years. "The [DDB] team understands our brand and our product," said Misty Otto, senior public relations manager at Pier 1. "Over the years DDB PR has built a strong presence in the marketplace through their creative thinking and unique public relations approach with marked results. We look forward to working with such a reputable agency and building a successful public relations program."