NEW INFANT FORMULA BEING PUSHED TO DOCTORS
By Adnews Staff
Abbott Laboratories launched a national print campaign aimed at doctors recently for its Similac Advance infant formula. The product has been on the market for a month. The company says it has benefits associated only with breast milk, especially those related to a baby's immune system. According to studies by Abbott, Similac Advance helps strengthen the infant's immmune system, decreases diarrhea, is easy-to-digest and supports visual, cognitive and psychomotor development similar to breastfed babies. The ad campaign was created by Marlowe Advertising of Montreal.
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