Corus launches EyesOn TV
By Adnews Staff
Corus Custom Networks will launch a new channel dedicated to infomercials today. The channel, called EyesOn TV, will be available in Calgary, Edmonton, Victoria, Winnipeg, Vancouver, Whistler and Kenora. "The addition of EyesOn TV ideally complements our current response-based advertising platforms," said Tyler Alton, general manager of Corus Custom Networks. "This service is accessible in more than half a million households and allows advertisers to achieve a high return on their media investment. The channel responds to the increased demand for an outlet to air thorough, half-hour long demonstrations that our advertising clients have been looking for." Corus Custom Networks is owned by Corus Entertainment.
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