Corus launches Flex advertising service
By Adnews Staff
Corus Entertainment has introduced a new national service allowing advertisers on its TV Listings channel to modify their own ad copy. Using the Internet, clients can change the copy contained in a pre-set template and then send it directly to the channel for broadcast. "Flex-Advertising has made television advertising as dynamic as Internet advertising," said Tyler Alton, general manager of Corus Custom Networks. "We are providing our clients with the opportunity to change their ads as often as they like, allowing them to keep their marketing messages current and their customers informed."
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