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Alliance Films hires Lifecapture Interactive

Distributor Alliance Films of Toronto has hired Lifecapture Interactive, also based in Toronto, to conduct online marketing activities for the films "Control" and "No Country for Old Men." The assignment includes the creation of websites, online games, social networking activities and search engine marketing. "Lifecapture is an innovative company that has brought very strong ideas to the table," said Michael Robson, online marketing coordinator at Alliance Films. "Lifecapture was able to quickly grasp our core needs and turn around an impressive campaign."

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