Epson Canada begins Epsonality campaign
By Adnews Staff
Toronto-based Epson Canada has begun a campaign called "Epsonality" to promote its line of printers. The initiative is based on a website at <http://www.epsonality.ca> that is intended to help consumers select an appropriate printer for their requirements by means of a quiz. The site will be promoted with a campaign consisting of radio, print and online advertising. "We are inviting consumers to take a more active experiential role with not only the Epson brand, but also our individual products," said Tamara Walsh, marketing manager at Epson Canada. "Rather than simply looking at features, we want our customers to see their printer a little differently and understand how certain products best meet their needs."
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