Lavalife conducts pizza box campaign
By Adnews Staff
Online dating company Lavalife has begun an out-of-home campaign in Toronto and Vancouver. During September and October, the company will promote its Lavalife Voice telephone service on 120,000 branded pizza boxes distributed by independent pizzerias in those two cities. "The new pizza box advertising campaign provides Lavalife with a creative and impactful means of reaching new members in Toronto and Vancouver and offers a chance for singles in these markets to meet new people and have great new experiences through Lavalife Voice," said Marina Glogovac, CEO of Lavalife. The campaign was developed by Fresh Tracks Media of Toronto.
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