Lavalife.com readies Canada's Top Singles promotion
By Adnews Staff
Dating website Lavalife.com is a marketing promotion for the summer called "Canada's Top Singles." The initiative, which is aimed primarily at men and women between the ages of 18 and 35, will begin in April and run for four months. It will take the form of an online competition to find the top male and female single person using the website via a process of public voting. The winners will be announced at special event called "Summer Lovin'" that will take place in Toronto from July 15 to 18. During the event, single people will be invited to participate in a series of activities including parties and athletic competitions. Support for the contest will include online promotion, as well as print and radio advertising and social media activities.