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ING Direct conducts National Save Your Money Day promotion

Toronto-based bank ING Direct will conduct a street promotion a number of large Canadian cities today as part of its 10th anniversary activities. As part of the effort, the company has declared June 1 to be “National Save Your Money Day.” During the day, promotional workers in orange coveralls will offer to pay the ATM fees of passers-by, as well as other small expenses such as coffee and transit fares. According to the company, this initiative will reach approximately 10,000 consumers.

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