The Collective, Clear Channel Outdoor launch Oh Zone
By Adnews Staff
Toronto-based The Collective and Clear Channel Outdoor have launched a new promotional product called “The Oh Zone.” The installation is designed to be set up in shopping malls and office buildings to act as a place where marketers can interact with passing consumers. Each location consists of a collection of booth areas for participating marketers in which consumers can examine their products. Promotional workers direct consumers through the installation, which includes a number of touch screen terminals at which visitors can submit personal information and enter contests. “This tour really brings to life The Collective’s philosophy,” said agency president David Abrams. “It demonstrates how we are able to increase customer transactions in the form of traffic and sales in the short term, while at the same time helping to build the marketer’s brand over the long term.”