SAP Canada retains Maverick Public Relations
By Adnews Staff
Toronto-based software company SAP Canada has appointed Maverick Public Relations of Toronto its Canadian PR agency of record. Maverick won the account in a competitive review involving an unknown number of contenders. The assignment will encompass a number of communications initiatives intended to promote the company as a leading provider of business software to small and mid-sized companies as well as large enterprises. These initiatives will include national trade, mainstream and technology media relations, as well as a series of industry events. “We were impressed with Maverick’s knowledge of our industry and its enthusiasm for our brand,” said Emile Lee, director of corporate communications at SAP Canada. “By working with our internal PR team, we are confident that Maverick will help us increase our exposure and mindshare with key decision makers and establish our brand even further in the mainstream media.”