High Road gains three software clients in Quebec
By Adnews Staff
Public relations agency High Road Communications has recently gained three new accounts in Quebec. Animation software developer Softimage has hired the firm to handle North American media relations at the 2007 Game Developers Conference. High Road previously conducted media relations for the firm during the Montreal International Game Summit in 2006. Quebec-City based Humagade, a developer of mobile video games, has hired High Road to raise its media profile. Entertainment software company Eidos Interactive hired the agency in February to promote the opening of its new Montreal development studio. “The gaming industry is evolving extremely quickly, and Montreal is at the forefront of that change,” said Nathalie Bergeron, vice-president of High Road. “This booming scene is an amazing playground for us to create and execute powerful, on the mark strategies that deliver true results for our local clients.”