Sponsorship roundup
By Adnews Staff
The British Columbia Soccer Association has signed a three-year sponsorship and marketing agreement with soccer specialty channel GOLTV. According to the association, the deal is worth approximately $500,000 in in-kind and cash sponsorship. During the term of the agreement, GOLTV will be the association’s exclusive broadcast rights holder and will have the ability to conduct marketing programs tied to its 120,000 members.
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