Labatt begins Budweiser Super Bowl Tailgate Plane promotion
By Adnews Staff
Toronto-based Labatt Breweries of Canada has begun a Super Bowl contest promotion for its Budweiser brand of beer. Consumers can enter the “Budweiser Super Bowl Tailgate Plane” draw by looking for entries in specially-marked packages of the product, by visiting participating bars and restaurants or by visiting the Budweiser.ca website. The winner and a friend will receive a flight to Miami on a private jet and tickets to Super Bowl XLI. The initiative is a follow-up to last year’s Tailgate Train promotion, which involved a train full of football fans that traveled to Windsor, ON to attend Super Bowl parties.
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