Cossette creates campaign for Corbis
By Adnews Staff
Image licensing company Corbis has hired Cossette Communication Group of Montreal to promote its services, particularly its royalty-free image archive. Cossette won the assignment a month ago following a request for proposals. Three of the agency’s units, Nucleus Strategic Core Properties, Identica Branding & Design and Fjord Interactive Marketing, have developed new branding for Corbis and an international communications campaign intended to raise awareness of the company’s royalty-free products. The campaign, which seeks to communicate a consumer’s freedom to use these images without limitations, makes use of print advertising, posters, email, brochures, postcards and online banners, as well as a website. The initiative is aimed at advertisers, publishers, film directors, graphic designers and marketing professionals.