Website roundup
By Adnews Staff
The Ontario Ministry of Tourism has constructed a new website at <http://www.ontariotravel.net/uk> to promote the province as a travel destination to residents of the United Kingdom. The site provides information about provincial regions, destinations, attractions, festivals, events and travel packages. The site also offers profiles of Toronto, Ottawa, Niagara Falls, southwestern Ontario, eastern Ontario, central Ontario and northern Ontario, as well as the Muskoka and Algonquin regions and aboriginal tourism products. General information about currency, immigration, transportation, road rules and public holidays are also included. “This new website provides valuable information about Ontario's unique tourism offerings for travellers from the United Kingdom,” said Ontario Tourism Minister Jim Bradley. “As the UK represents our single largest overseas market, this new marketing tool will help us showcase and promote our diverse tourism products to these important visitors.” The site is being supported with a 40-page brochure distributed to UK-based tour operators, travel media outlets and consumers. According to the ministry, approximately 420,000 visitors came to Ontario from the UK in 2005, a five percent increase from 2004. This is one of several regional websites being created by the Ontario Tourism Marketing Partnership Corporation for overseas markets.