HOTEL FIRM RUNS CORPORATE CAMPAIGN
By Adnews Staff
TBWA Chiat/Day of Toronto launched a campaign earlier this month for Metropolitan Hotel. The company has two locations, one in Vancouver the other in Toronto. The campaign uses national print, transit shelters in Toronto and Vancouver, and in-flight TV on both Canadian Airlines and Air Canada. The ads position the hotel as a distinctive place, for independent, contemporary business travellers. Metropolitan Hotel is owned by Liverton Hotels International.
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