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Fallsview Casino Resort breaks campaign for World Poker Tour event

Fallsview Casino Resort of Niagara Falls, ON has begun a television advertising campaign to promote a tournament called the World Poker Tour North American Poker Championships, which will be hosted by the casino in October. This will be the first time a World Poker Tour event has taken place in Canada. The campaign, created by BBDO Toronto, consists of two 15- and 30-second commercials that use the tagline, “Staring isn’t polite, unless you’re at the World Poker Tour.” A third commercial will be released later in the campaign. One ad, called “Mole,” depicts a woman staring at a mole on the face of another woman as they stand next to each other in an elevator.

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