Playground Real Estate hires Tribal DDB
By Adnews Staff
Vancouver-based Playground Real Estate has hired Tribal DDB, also based in Vancouver, to redesign its corporate website at <http://www.playground.com>. The agency won the assignment in a competitive review involving an unknown number of interactive firms. “We’re revamping our website to create a deeper connection with our key stakeholders and to communicate what differentiates Playground in the real estate sales and marketing industry,” said Marcel Labbé, vice-president of marketing innovation at Playground. “Tribal DDB’s first-rate digital expertise made them an easy choice when it came time to select a partner for this enormous undertaking.” The new site will be launched in January 2007. Playground Real Estate is a division of Intrawest.