Global Television promotes fall season in Toronto tunnels
By Adnews Staff
Global Television has begun an out-of-home campaign in Toronto to promote its fall programming line-up. The campaign, which will run until Nov. 19, is taking place in Yonge Street and York Street transit tunnels in downtown Toronto. During the three-month campaign, 130 images will appear in rotation on 26 back-lit posters from Gallop & Gallop Advertising. The aim of the campaign is to raise awareness of the fall season and to direct viewers to the prime time programs airing that night. The creative was produced in-house by the Global Television marketing department.
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